6 module PERSONAL BRANDING course.
Creating Impact, Value and Relevance. Define who you really are and communicate your message with confidence. The future of business is personal. 25% Discount!
BUILDING YOUR IRRESISTIBLE PERSONAL BRAND
Building the “Brand of You” can be challenging. Do you second-guess yourself? Are you involved in so many different areas it’s hard to live one cohesive brand? Do you struggle to explain what you do? Is it immediately clear the value you bring? The impact you make?
I am so proud of this 6 module program and know it to be transformational. It will change the way you see yourself, and it will change the way you are seen by those around you. It will lead you to discover your purpose, clarify your message and captivate your audience’s attention. This is the foundation you need to build an extraordinary Personal Brand and get recognised for who you are, instead of just what you do.
IMAGINE IF…
- You had real clarity about your Personal Brand
- When you walk into a room people understand the value you bring
- You communicate 100% authentically without second-guessing yourself
- Your key audiences have you Top of Mind
- You are clearly positioned as a Thought Leader in your niche
- You have confidence in how you go to market
- You know your values, your relevance and the impact you make
- You are in control of Your Story…
When You Elevate Your Personal Brand
You Change How The World Sees You
Imagine if you had real clarity about your Personal Brand. When you walk into a room people understand the value you bring. You are 100% authentically you, without second-guessing yourself.
You Are in Control of Your Story…
This Personal Branding program teaches you how to build your personal brand effectively and find clarity; To craft your influence, credibility and reputation. Together, we will work on designing and sharing the message that accurately represents your purpose and authenticity. Your Personal Brand will be in complete alignment with the value you want to bring and the impact you wish to make.
I created this program to help entrepreneurs and executives alike to create valuable, relevant and sustainable Personal Brands. My programme is inspired and created by the real women who have come to me with a desire to make an impact and influence the world through their stories.
Hi, I’m Carol
I help women like you, to build Relevant, Valuable and Impactful Personal Brands…
As a Personal Branding Strategist, I work mainly with Entrepreneurs, Executives and Thought Leaders.
You’ll see me on many international keynote stages, in the media and I regularly run interactive sessions on Personal Branding and Business Development online.
Every business has a story. Can I tell you mine?
RECENT CLIENTS INCLUDE EXECUTIVES FROM:
Who Is This For?
Women who know that they are worth the effort it takes to be the best they can be.
Women who work either as Business Owners or Managers, Executives or Entrepreneurs. It’s for those who work alone, starting out or are looking at building their business. Those going towards promotion, partnership, directorship or those who are pivoting in their careers. Those coming back into the work place and aiming to re-establish themselves. The Personal Branding framework is the same framework whatever your work environment.
Do you feel you have more inside than people understand or see? Would you like your impact to be clearer? The value you bring to your business or team to be immediately seen, understood and appreciated?
You believe in yourself and your own value but need some clarity and a game plan to build your Personal Brand.
HOW WE’LL WORK TOGETHER FOR TRANSFORMATIONAL RESULTS…
MODULE ONE:
Getting to know you – As in, you getting to know you. Warts and all. Let’s see what elements we have to work with in order to build this beautiful Brand of You! We’ll look at your favourite elements and those you’re not as keen on. I’ll teach you the key frameworks to build your brand on and that covers Communications, Voice, Positioning, Message, Audience, Eco System and so, so much more.
MODULE TWO:
Your Audience – Who are they, what do they value, what makes them tick? Where do they hang out and digest their information, who do they need to look good in front of? What are their worries and what are the key elements they need to make a “Yes” decision? Let’s really get to know them well so that you can target your message carefully and concisely to make them want you and the value that you bring. The deeper you understand your Audience, the easier it is for you to get your positioning right.
MODULE THREE:
Your Voice – This is not simply the way you speak! In fact it has nothing to do with your accent, grammar or speed of chat. This is so much more important that that. It is what you say and the way you say it across all media; on the phone, by email, letter, white-paper, blog post, newspaper article, social post. Let’s target your voice as a key component of your Personal Brand and design a voice for you that is consistent, valuable and authentically you so it is easier for you to deliver in the same style at every touch point with your brand.
MODULE FOUR:
Your Message – If you told someone what you do and described your offers, how certain would you be that they would be able to repeat that to someone else? How clear are you? How Simple are your products/services/packages? Are you clear on the value you bring, do you have a value filled message for each audience segment? What is your Personal Brand Message? I’ll share my top tips and an easy framework to design highly relevant messaging both for your offerings and for you.
MODULE FIVE:
Your Personal Brand Eco System – Where does your Personal Brand appear, how do you get it out into the market, where do your audiences engage with it? This is your Eco System. I’ll teach you clever ways to monitor, manage and expand this Eco System. We’ll use tools to develop and craft a highly valuable Eco-System for your Personal Brand that positions to in the best possible way in the radar of your key audience segments.
MODULE SIX:
Mindset Design – When you develop or refresh your Personal Brand you always need a bit of a mindset rework too. You’ll be starting to move in bigger, more valuable circles for your brand. In this module we look and tools to use to build confidence in speaking, delivering your message, how to build a high value and relevant network. We’ll also look at Habits, these are critical in your Personal Brand positioning, the difference targeted habit stacking can make in your day is revolutionary. At the end of this session we’ll do a piece of work on discovering your “One Thing” to bring your brand to life…
BONUS SESSION:
Everyone will deserve a Bonus Session at the end of this course. And here it is! I’ll run a 60 minute session on taking your new Personal Brand onto LinkedIn. We’ll look at how to achieve an All Star rating, build a highly valuable network of relevant people and build a comprehensive profile that will ensure you appear in the LinkedIn search. I’ll also go through some clever tips to maximise the reach of your profile and will cover lead generation, engagement and sales on the platform. So that by the end of the course not only will you have a relevant, valuable and impactful Personal Brand but you’ll also be positioned clearly on the highest valued professional platform in the world.
VIP OPTION ***
If you choose to sign up as a VIP to this course you get a full hour One:One with me via zoom to go through all your Personal Brand work and to talk strategy about how you are going to take your new brand to market. I’ll also do a deep dive through your LinkedIn with you and give you an active daily/weekly strategy to build a high value network with lots of insider tips to build engagement and community.
What Do You Get?
– Six modules of 60 minutes. One each week via zoom
– Full email support from me for the six weeks
– Full email support from me for two weeks AFTER the bonus session
– Workbooks and tips sheets throughout the course
– A safe environment to engage and explore yourself and your future
– A signed NDA (Non Disclosure Agreement) from me when you sign up as confidentiality and trust are paramount in my own Personal Brand.
*** VIP CIRCLE – You get a One:One 60 minute session with me to go through your Personal Brand, Marketing Strategy, Habits, Leadership tips and a LinkedIn deep dive with insider tricks and strategies to build your high value network.
YOUR KEY OUTCOMES…
YOUR OWN PERSONAL BRAND STORY
A compelling Story creates personal impact. I will help you uncover your Personal Brand Story and position this as the anchor for your brand and business activities.
THE 4 PILLARS OF A PERSONAL BRAND
A strong personal brand is made of four critical pillars that make you relevant and valuable to your audiences. I will help you discover your voice, personality and skills which are all bound together by one thing—purpose.
CRAFT YOUR PERSONAL BRAND STATEMENT
A personal brand statement is a clear declaration of who you are, what you do and what you bring to the table. I will teach you how to craft this statement so you’ll never have to second guess yourself again.
A CLEAR UNDERSTANDING OF YOUR AUDIENCES
There’s little point sitting in a dark room creating a Personal Brand without taking into consideration the people this brand is aimed at. Yes, it’s authentically YOU but your audience is pivotal.
YOUR VOICE & MESSAGING
You will develop clear and concise messaging to use across your entire Eco System, describing you, your products/services and packages. This makes the information and value uptake so fast and easy to share with your networks.
LEADERSHIP MINSET AND YOUR “ONE THING”
At the end of this course you’ll have a clear understanding of what makes up a Leadership Mindset, I’ll teach you a framework that is easy to replicate for your new habit stacking. You’ll also have a very clearly defined “One Thing”.
Do you feel you have more inside than people understand or see? Would you like your impact to be clearer? The value you bring to your organisation or team to be immediately seen, understood and appreciated?
Do you believe in yourself and your own value but need some clarity and a game plan to ensure that other value your Personal Brand?
What People are Saying
I got so much confidence from working with Carol. She opened my eyes to the effect a strong Personal Brand can have on your readers. I feel strong and protected by my brand instead of always feeling like I’m selling my ideas.
Fiona M – Entrepreneur
The value of my LinkedIn Network has increased so much since working on my Personal Brand with Carol. It is now very clear what I bring to the table and my audience clearly understands what I offer.
MaryAnn P – Virtual Assistant
It was incredibly helpful working on developing my Personal Brand. Even though I’ve been in my position for almost 12 years and believed I knew myself and what value I was bringing to my role. Carol opened my eyes to the different audiences I was interacting with and the importance of having clear messages for each.
Catherine M – Clinical Director
I’ve held a senior advisory role in an international professional services firm in London for 10 years but have never seen the need to look at my own Personal Brand until I heard Carol speak at a conference. Now I feel I have a real armour around me going into briefings, media interviews and dealing with colleagues on a daily basis.
Lisa McA – Director Financial Services
“ANYONE CAN DO MY JOB…
BUT NO ONE CAN BE ME”