Who needs to hear you? Who needs to know the value that you bring to the table – Every . Single . Time
People often think very rigidly about their Audience Segments. “It’s my buyers”, ‘It’s my manager”, “It’s SMEs with <100 seats”… So, let’s shake that up for you now! I always advise clients working with me to be fully creative and wide in their thinking. You can always cull these audiences.
Have a look at your career, your business, your future plans, career goals, yourself. Who can move a needle for you right now? There is a key audience segment right there. These people may not be decision makers for you, they may not purchase from you or have a direct role in your development. BUT this is often a segment that is ignored while often being the most effective for the popularisation of your Personal Brand. Think of your promotion plans, there is a project that would give you huge visibility, why would the project head bring you onboard? Because the team already knows they need you.
Make a list of the people who will advocate for you, or could advocate for you if they realised how remarkable you are and clearly understood the value that you bring. Be clear who are your Key Influencers. Think creatively and think widely.
SPECIFIC CONTENT PILLARS
Next, craft a “Content Pillar” just for these “Influencers”. (No, not Social Media Influencers 😍) List all the things about you that they would find valuable and craft specific and clear messages directly to them. Get their buy-in to your Personal Brand. Create Champions who have you Top of Mind.
A little bit of creativity will get you in front of these people and a little thought will have them actively supporting and engaging with your brand.
Very little effort for massive and hugely valuable rewards…