Which of these two options is most you? The sugar sweet, gentle woman or the beer swilling, adventurous, fearless one?
Be completely honest with yourself and I’ll be completely honest with you too…
The true answer is this… it doesn’t matter in the least which one you identify with!! The fastest and best way to make a real impact in your career is to be YOU! Be clear that you’re proud of being YOU. Make your messaging about YOUR strengths and their value to clients. If you’re adventurous, be adventurous. If you’re sweet, be sweet. And be anywhere in between that is fully you. There is huge value in whatever personal brand you create. Don’t force yourself into a box you “think” is more valued.
WHICH IS BEST?
It matters not a damn whether you’re sweet or adventurous but it truly does matter that you know which you are and that you very cleverly and strategically craft your Personal Brand around that authentic personality.
I had a very pressurised conversation with a client I’m working with who is going forward for a huge Partnership position. Her feeling is, she sees what other women are doing, that they are being successful and getting credit, they are moving in the “right circles”, sometimes cutting corners and frantically scrabbling to get into the decision making clique. But she hates everything about it, it all goes against her values, her style, her self. It’s simply just not her. So my question to her this morning was “should you copy behaviours and values you see or should you craft your own strategy taking into account your influencers, your audience and your truth?”.
SUCCESS LEAVES CLUES
But should you follow them all? Should you play the politics even if it is detracting from your own value of yourself. I work with a huge number of female leaders who (I believe, wrongly) feel they have to play the politics or lose out. But that is not the decision at all. The decision is, how can we all package our brilliance in a way that is quickly understood and valued by key decision makers. How can we be clear about the enormous impact we make as leaders while never crossing the line into pretence.
you BE YOU
You need to fully understand yourself, your brand and your positioning. It must be consistent, strategic, kind and value filled. But to make a Real, Valuable and Sustainable Impact, it must be YOU.
If you are a female leader going forward for promotion, partnership or directorship why not chat with me on a Discovery Call and let’s see how much messaging clarity and transformational value we will add to your Personal Brand.